About Me

From small specialty retailers to large mass market channels, I’ve worked with them all. My retail career spans decades as a store manager, buyer, merchandise manager, licensing manager, and product development & merchandising director. I know retail and I know great product.

My industry expertise includes buying, sourcing, merchandising, assortment and development planning, retail strategy, product design, art direction, product development timelines, licensing, production calendar management, and business analysis.

I’m known for my great attention to detail, creative ideas, strong partnerships, retail expertise and effective collaboration with cross functional teams.

What clients are saying

“Working with Jennifer Collins was an absolute pleasure. Her talent as a product developer is unmatched, with a creative vision and attention to detail that brought innovation to every project. I fully endorse her exceptional work”.

Lester Wong, Director of Retail at U.S. Capitol Visitor Center

“I worked with Jennifer as a vendor for nineteen years developing product for one of the greatest brands in the world. Her swift decision making ability, impeccable taste and sharp negotiating skills while partnering in the most honest and forthright manner make her a stand out in my very long career”.

Wadene Johnston, President at Creative Sourcing Group, Inc.

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“Jennifer has proven herself to be adept at navigating competitive environments, and she has a keen ability to deliver results beyond expectations for her business partners. Jennifer has a long history of developing and maintaining strong relationships with clients, colleagues and vendors alike. She has an acute attention to detail, and she possesses a strong working knowledge of the market and current trends”.

Marsha Snyder-Schroeder, Director at The Coca-Cola Company

“Jennifer is an exceptional product developer, proficient in both hard and soft good development, has an exceptional taste level understands the balance of brand aspiration and guest relevance, able to lead cross-functional stakeholders with competing priorities, has the business acumen to effectively prioritize and deliver sustainable, profitable growth, strong negotiator. I hired her at Coca-Cola as well as Holland America Group and she will be the first person I call the next time I need a rock star developer”.

Patrick Kells, Head of Retail at Brite Management